 Director-Choreographer
Thematic Shows
Fashion Shows
Beauty Pageants
Trade Fairs/Exhibitions
Products Launch
PR Activities
Creative Team
Our Contacts
Gallery
Prestigious Clients
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Work Profile
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BUSINEXUS, the leading Show Business company of India was established in 1993 at New Delhi by Anup Banerjea, a leading Fashion Show Choreographer & Entertainment Shows Director. He has been organizing mega-events like Thematic Shows, Fashion Shows, Entertainment Shows, Beauty Contests, Exhibitions, Trade Fairs, Conferences etc. for different prestigious companies and government bodies from time to time.
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| ANUP BANERJEA – DIRECTOR-CHOREOGRAPHER |
ANUP BANERJEA is a well-known name in the Indian fashion industry. He has to his credit of Directing & Choreographing more than 500 fashion shows and thematic shows in India and abroad since 1991
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Before shifting to India, from Germany, he had worked for Seven year at Hamburg with an international event & Fashion management company, dealing with International Musical concerts, Fashion events and Trade Exhibitions throughout Europe.
Anup can easily claim to have maximum international exposure as far as show productions are concerned, he also has the experience of working in different departments of show productions.
Anup has been successful in showcasing Indian fashion in the international fashion arena, through Apparel Export Promotion Council (AEPC), Ministry of Textiles, Govt. of India, by conducting Fashion shows in 'India International Garment Fairs' and 'Buyers–Sellers meets' in various foreign countries.
He conducts almost all the fashion shows to promote Indian Silk Garments & Silk products for the Indian Silk Export Promotion Council, Ministry of Textiles, Govt. of India & the Central Silk Board of India.
Anup has conducted successfully more than 40 fashion shows in foreign cities, like PARIS (France), DUSSELDORF (Germany), BRUSSELS (Brussels), MILAN (Italy), ZURICH (Switzerland), LONDON (United Kingdom), KATHMANDU (Nepal), SYDNEY (Australia), KAULA LUMPUR (Malaysia), PORT LOUIS (Mauritius) and in DEN HAGUE ( Amsterdam)
Anup has launched International Designers brands in India like
- ALFREDO VERSACE
- IRENE VAN RYB.
He has also done many fashion shows for some of the leading Indian fashion Designers like:
- Ms. RITU BERI
- Mr. MANISH MALHOTRA at the 38th India International Film Festival, Goa
- MR. RAGHUVENDER RATHORE
- MR. JATIN KOCHAR
- MR. SAMANT CHAUHAN
- MR. JAI & PERVESH
He has done many fashion shows for some of the leading Fashion Institutes in India. Like;
- NATIONAL INSTITUTE OF FASHION TECHNOLOGY, NEW DELHI (NIFT)
- PEARL ACADEMY OF FASHION, NEW DELHI
- INTERNATIONAL INSTITUTE OF FASHION TECHNOLOGY , NEW DELHI (IIFT)
Apart from directing Haute Couture shows in India, Anup excels in directing thematic fashion shows, based on Indian culture and traditions, the presentation becomes the kaleidoscope of India. These shows are widely appreciated by the foreign & Indian audience.
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Some of the Thematic Fashion shows that Anup has designed & presented are: |
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Festivals & Dances of India
(based on different festivals & traditional dances) |
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International Fashion Concert
(based on historical incidences & period outfits) |
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Cinema on Ramp
(based on outfits & styles down the ages in Indian film industry) |
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Indian Marriage Fashion Show
(based on different wedding ceremony outfits) |
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Air Force Uniform Fashion Show
(based on Indian Air Force uniforms worn) |
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Khadi Fabric Fashion Show
(showcasing hand-woven fabrics of India.) |
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Regular Designers Fashion Shows
(Haute Couture & Pert collections) |
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Anup has conducted successful Fashion Shows to promote fashion accessories, such as: |
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Jewelry Fashion Shows |
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Footwear Fashion Shows |
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Lingerie Fashion Shows |
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Beauty & Hairstyle Fashion Shows |
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Designer Watch Fashion Shows |
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Mobile Fashion Shows |
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| Anup has directed & choreographed many Beauty Pageants from time to time, some of them are: |
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Mr. India Australia (Sydney) |
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Face of the Year (New Delhi) |
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May Queen at DSOI (New Delhi) |
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ITSA Beauty & Brain Show (New Delhi) |
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| Some of the Exhibitions/Trade Fairs that have been designed and organized by Anup: |
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All India Carpet Trade Fairs -Bhadohi, Uttar Pradesh – India |
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Resham Silk India Fairs, New Delhi – India |
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Sotheby’s Auctions at Mumbai & Delhi – India |
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Russian Art Exhibitions, New Delhi – India |
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Careerama Educational Exhibitions, New Delhi – India |
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Products Launch |
Anup has the expertise of organising corporate events such as products launch and award nites etc. Some of the prestigious brands and products launches directed by Anup through various event management companies are:
Vertu Lifestyle Mobile phones
JVC Hi-Fi Car Audio-Video systems
Samsung Cameras
LG Mobile Phones Audio-Video systems
Ecco Shoes
Reebok & Rbk Sportswear
Nikon Cameras
Crocs Footwear
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| PR Activities |
Anup being involved with organising mega-shows and other professional Fashion Shows and Exhibitions from time to time, giving excellent performances. He has been getting excellent coverage by the print media as well as the audio-visual media. All the events organized by Anup are generally covered by the major newspapers and magazines while the television media always telecast the Fashion Shows being directed by him.
Anup understands the needs of the event management companies operating from India, which has encouraged them to engage him to conduct Entertainment shows, Product Launch and Thematic shows on regular basis. |
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| Our Creative Team |
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| Anup has a team of competent associates to organise specific theme shows and trade fairs all over the world, including the Fashion Capitals of the world such as London, Paris, Milan, Sydney etc. |
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Costume designers : Anup has been working with leading fashion designers who are known to create Haute Couture and Pret-E-Porta collections. |
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Makeup artistes : Anup works with some of the leading makeup & hair stylists based in India who have the experience of being innovative and experimental. |
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Audio-Visual Designers : Professionally qualified audio visual designers form the integral part of the production team whenever an entertainment event or a fashion show being directed by Anup. |
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Sound & Light Engineers : To give a professional touch to all his shows, Anup engages industry’s well known professional light & sound engineers. |
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Special Effects Engineers : To give the magic touch in all his production, Anup hires a team of special effect engineers who are constantly bringing out innovative creations. |
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Trade Fair/Set Designers : Anup has a large team of skilled visualisers, architects, carpenters, who execute artistic sets to create the ambience of even over 10,000 sq.mtrs. |
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Models & Artistes coordinators : Anup has an in-house team of models & artistes coordinators who engage all the leading models as well as artistes of India, performing worldwide. |
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Fashion & Industrial Photographers : Anup has with him a team of the most competent and creative fashion and industrial photographers who can capture every frame of expression. |
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Our Contacts |
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Event Design / Direction / Choroegraphy Anup Banerjea |
+91 9811012215 |
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Music Compilation / Stage Management Sharon Banerjee |
+91 9958922001 |
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Audio-Visual & Special Effects Editing Shomen Banerjee |
+91 9213888061 |
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Wardrobe Management and Le Modelle Mrs. Shuku |
+91-11-41414453 |
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